About us


Background

retail branding was established in 2006 and since then has become an important player in the store branding consultancy market in German-speaking environment, and particularly in Central and Eastern Europe.


What we stand for – what drives us forward

Naturally, our specialists have many years of experience in retail business and a first-class educational background.
Naturally, we are constantly improving our skills and knowledge and strive to be state-of-the-art.
Naturally, we do our best to deal with our partners, the environment, and the community in a responsible manner.
Naturally, being the carriers of know-how we invest a lot in research, and we do it genuinely and with great inquisitiveness. Yet, there is one goal that motivates us most and keeps our company excited, and it is , “to develop store branding concepts, that win the competition for the perception in the market and ensure the highest level of consumer demand”. Increasing turnover of our retail customers’ businesses is also what makes us happy, thrilled and proud of the work we do.


Core competences – what distinguishes us

As we all know many roads lead to Rome and, of course, there are numerous ways of developing store branding concepts. Our king’s road is based on the foundation of modern behaviour psychology and neuromarketing. Thus, our profound knowledge of the emotionally driven patterns of human behavior at the POS plays the greatest part in the modeling of successful mall worlds, which are selling actively. We form this specific expertise not only by means of our daily consultancy activities in the sphere of retail trade, but also by our extensive research, particularly in the area of neuromarketing. 

About us


Background

retail branding was established in 2006 and since then has become an important player in the store branding consultancy market in German-speaking environment, and particularly in Central and Eastern Europe.


What we stand for – what drives us forward

Naturally, our specialists have many years of experience in retail business and a first-class educational background.
Naturally, we are constantly improving our skills and knowledge and strive to be state-of-the-art.
Naturally, we do our best to deal with our partners, the environment, and the community in a responsible manner.
Naturally, being the carriers of know-how we invest a lot in research, and we do it genuinely and with great inquisitiveness. Yet, there is one goal that motivates us most and keeps our company excited, and it is , “to develop store branding concepts, that win the competition for the perception in the market and ensure the highest level of consumer demand”. Increasing turnover of our retail customers’ businesses is also what makes us happy, thrilled and proud of the work we do.


Core competences – what distinguishes us

As we all know many roads lead to Rome and, of course, there are numerous ways of developing store branding concepts. Our king’s road is based on the foundation of modern behaviour psychology and neuromarketing. Thus, our profound knowledge of the emotionally driven patterns of human behavior at the POS plays the greatest part in the modeling of successful mall worlds, which are selling actively. We form this specific expertise not only by means of our daily consultancy activities in the sphere of retail trade, but also by our extensive research, particularly in the area of neuromarketing.