Perhaps the most important feature that distinguishes a good consultancy firm is its perma-nent and insatiable curiosity. Our interest in research motivates us to ask even inconvenient questions and always to be open to new solutions. It takes more to satisfy this thirst for knowledge and competences than just discussions and question arising in actual store branding projects. Gaining scientific insight requires some free space apart from the daily activities. That is the reason why we conduct comprehensive consumer- and behaviour studies with such great passion. The fertile ground on which the fruits of knowledge ripen best of all is the findings of our studies which form the foundation of neuromarketing.
Thus, Arndt Traindl initiated as early as 2000 the first in the world neuropsychological study pertaining to the area of emotions and perception exploration. Today neuromarketing is considered to be a spectacular new marketing discipline, which has opened wide the door to the emotional or subconscious behaviour patterns of people. Classic marketing knowledge benefits from the findings of the modern brain research and provides today a substantial background which enables us to bring brand messages even more efficiently into the focus of perception.