ABOUT US
>40
Years of design experience
>300
Successfull projects
16
different countries
360° DESIGN BERATUNG
retail branding GmbH
Retail Branding is a small, highly specialized consulting firm focused on the development and further enhancement of retail, office and restaurant design concepts, accompanying clients through the implementation process. The core of their work lies in classic POS design, extending to holistic POS branding, and includes consulting for digital transformation at the point of sale (POS). The slogan "Turning Spaces into Brands" serves both as a promise of service from retail branding and as an invitation to potential clients to turn their stores, offices or restaurants into a distinctive brand. Founded in 2006 by Mag. Arndt Traindl, the company is considered a pioneer in the practical, hands-on design of stores and shops. Many clients also turn to retail branding for its extensive expertise in holistic store branding, utilizing insights from modern brain research (neuromarketing). Often, retail branding's work prominently features the consistent assortment strategy LIM ("Less is More"), which serves as an ideal foundation for professional visual merchandising. Beyond its successful operations in the German-speaking region, retail branding has also earned a strong reputation in the CEE region. This is evidenced by numerous notable references from various industries and types of retail businesses.
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Employees
USP - Warum Kunden sich für retail branding entscheiden:
This is why customers choose to cooperate with us on their design projects.
Experience is essential in retail, office, and restaurant branding due to the complexities involved in concept development and implementation. Creating effective design solutions requires creativity alongside a proven understanding of what works for different customer segments.
Since 2006, retail branding's expertise has made it a trusted partner for transforming spaces into brands. Experience also enables seamless integration of digital transformation at the point of sale (POS). Clients benefit from the company's deep understanding of consumer psychology, ensuring emotionally resonant designs.
Ultimately, experience turns the promise of "Turning Spaces into Brands" into successful, impactful projects.
Key Reasons why Speed is Essential in the realization of design projects:
Competitive Advantage: Quick adaptation to changing trends gives clients an edge in a competitive market.
Timely Implementation: Rapid rollout of new concepts helps maximize seasonal sales opportunities.
Revenue Protection: Prevents missed revenue and potential customer loss due to delays.
Technological Relevance: Ensures new technologies, like digital POS, are implemented while still impactful.
Client Trust: Demonstrates efficiency and reliability, strengthening client relationships.
Momentum for Growth: Drives business growth by maintaining momentum and ensuring timely results.
We assure quick and easy communication:
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retail branding Kunden können ihren bevorzugten Kommunikationskanal oder ihre bevorzugten Kommunikationskanäle wählen.
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Retail branding bietet neben klassischen Optionen auch moderne Kanäle wie WhatsApp und Telegram an.
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Bei retail branding sind Sie nicht auf die üblichen Bürozeiten angewiesen; das Team steht flexibel für Fragen und Unterstützung zur Verfügung.
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Kommunikation erfolgt direkt mit dem zuständigen Projektberater, Manager oder, falls nötig, dem CEO – ohne Callcenter oder Sekretär dazwischen.
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Die Mitarbeiter von retail branding sprechen mehrere Sprachen: Deutsch, Englisch, Niederländisch und Russisch.
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Our layouts, plans, and technical drawings are precise and detailed , making them suitable for ordering equipment from manufacturers. Each project is thoroughly documented in a brand and/or design manual, which outlines every aspect in detail and serves as the blueprint for implementation.
We offer professional, on-demand supervision via phone, video, or in-person presence at any stage of the project.
Our consulting fees are reasonable and transparent, based on working hours and often lower than those of many car mechanics :-) Additionally, we provide start-ups with flexible payment methods that are contingent upon their expected success.
MEET THE TEAM
ARNDT
Gifted strategist
Mag. Arndt Traindl has been managing director of Retail Branding GmbH since 2006 and is the author of numerous specialist publications. With a degree in business education and extensive experience in neuromarketing, he revolutionized store branding internationally. His innovative concepts have had a significant impact on consumer behavior and retail development.
BEARD
creative mind
Bart Ooijman took over as managing director in 2024. From 2007 to 2023, he served as Director of Store Branding Division at retail branding GmbH, and was also a columnist and speaker at international congresses and seminars. His previous roles include Senior Consultant at ShopConsult by Umdasch and Theme Manager at Karstadt Quelle. He is a specialist in seamless project management with extensive expertise in strategy, design, and business administration.
BEARD
creative mind
This is the space to introduce the business's team and what makes it special.
ANNA
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Project juggler
Anna Wirth is an experienced Key Account Manager with 15 years of expertise in project management and client relations. Holding an MBA from Keppler University Linz, she combines strategic thinking with empathy. Currently working at retail branding GmbH, she is also active as a life coach, bringing fresh perspectives to both fields.
BEARD
creative mind
This is the space to introduce the business's team and what makes it special.
REGINA
Planning virtuoso
Regina Traindl is a creative shop designer and master carpenter with over 30 years of experience. Founder of Traindl-shopdesign, she is known for innovative store solutions worldwide. Winner of the first Umdasch Shop Design Award and an expert in international projects.
further
Team player
Karin Hauer
Backoffice-Profi
Karin ist die Heldin des Backoffice von retail branding und sorgt dafür, dass alles reibungslos läuft. Königin der Tabellenkalkulation und Hüterin der Rechnungen, findet sie fehlende Unterlagen, bevor jemand bemerkt, dass sie verloren sind. Sie bringt Ordnung ins Chaos und behält stets den Überblick.
Dr. Stephan Mayer-Heinisch
Partner und Gesellschafter bei
retail branding
Dr. Stephan Mayer-Heinisch ist eine Schlüsselfigur der österreichischen Einzelhandelslandschaft. Er ist Präsident des Österreichischen Handelsverbandes, Unternehmensberater und Vorsitzender des österreichischen Verbandes der Einkaufszentren (ACSC).
Seine berufliche Laufbahn begann 1979 bei der Leder & Schuh AG, wo er als Geschäftsführer die Unternehmen HUMANIC, SHOE 4 YOU und DOMINICI Austria betreute und gleichzeitig für die Unternehmenskommunikation und -expansion verantwortlich war.
Reinhard Peneder
Derzeit PR-Berater für retail branding und Autor
Reinhard verfügt über eine umfassende und vielseitige Branchenerfahrung. Als Marketingleiter bei Umdasch Shop-Concept setzte er prägende Akzente und gründete die Umdasch Shop Academy, die er erfolgreich leitete. Zudem war er Chefredakteur des Fachmagazins SHOP aktuell. Als Herausgeber bedeutender Fachwerke, darunter das „HANDBUCH LADENBAU“ und die renommierte STORE BOOK-Reihe, prägte er die Fachliteratur maßgeblich. Seine Expertise brachte er auch als Vorstandsmitglied des dlv sowie als Beirat der EuroShop ein.
LOCATION
DESIGN CONSULTING
The east of beautiful Austria.
Our main office is located in Amstetten, right in the heart of one of Austria's most picturesque regions: the Mostviertel. Known for its rolling green hills, historic churches, majestic castles, and the serene flow of the blue Danube, the Mostviertel offers a blend of natural beauty and cultural heritage.
This region is also renowned for its apple and pear orchards, producing the famous cider that is a hallmark of the local tradition. Nestled in such an inspiring environment, our office is perfectly positioned to foster creativity and innovation in all our design projects.
