OUR SERVICES
YOUR VISION ,
OUR CUSTOM SOLUTIONS
retail branding GmbH excels in both small and large design projects. Whether you need a new advertising banner or a complete design and realization for your new office or renovated retail location, we deliver exceptional results every time.
Our fields of excellence:
RETAIL DESIGN
OFFICE DESIGN
HoReCa DESIGN
WEBSITE DESIGN
Our services:
1. DESIGN STRATEGY
EVERY PENCIL STROKE SHOULD BE GUIDED BY STRATEGY
Creating an inspiring design based on trends and creativity of the designer in question is one way to go, but the real challenge is designing effective spaces that reflect a company's vision and mission. These spaces should not only look good but also encourage the desired behavior of the people using them.
Together we define the design strategy in workshops and / or video calls:
Design Vision
Design Mission
Strategic Positioning (for retail spaces)
Target Group Definition
(based on the neuromarketing model by retailbranding GmbH)
personas
customer/user journey
Omnichannel Strategy
Functional Space Strategy
Assortment Strategy (for retail spaces)
Service Strategy
2. CORPORATE DESIGN
CORPORATE DESIGN SHAPES PERCEPTIONS AND BUILDS TRUST, VISUALLY DEFINING YOUR BRAND.
Corporate design (CD) is crucial for building a brand as it creates a cohesive visual identity that distinguishes the brand, fosters recognition, and communicates values. It enhances customer trust and loyalty, ensures consistency across all touchpoints , and effectively conveys the brand's mission, making a lasting impression on the audience.
For a comprehensive CD portfolio we deliver the following services:
logo
Color Palette
Typography
Imagery Style
Iconography
Brand Guidelines
Stationery Design
business cards
letterheads
10. Marketing Materials
11. Brochures
12th Flyers
13. Posters
14. Website Design
15. Social Media Graphics
16. Packaging Design
17. Signage
18. Uniforms and Apparel
3. SPACE PLANNING
EFFECTIVE SPACE PLANNING FOR STORES AND OFFICES MAXIMIZES FUNCTIONALITY, ENHANCES USER EXPERIENCE, AND DRIVES PRODUCTIVITY AND SALES.
Space planning is vital for offices and stores as it optimizes layout, enhances workflow, and maximizes use of space. It improves employee productivity, customer experience, and supports business goals. Effective planning creates a functional, attractive environment that fosters collaboration, encourages sales , and reflects the brand's identity and values.
For a comprehensive space planning we deliver the following services:
Space Analysis and Assessment
Layout and Floor Plan Design
Zoning and Functional Areas
Circulation and Traffic Flow
Furniture and Fixtures Placement
Lighting Design
Acoustic Planning
Ergonomics and Comfort
Technology Integration
Storage Solutions
Safety and Accessibility Compliance
Flexibility and Scalability
Green and Sustainable Practices
Employee and Customer Experience
4. SPACE DESIGN
EFFECTIVE SPACE DESIGN FOR STORES AND OFFICES ENHANCES FUNCTIONALITY, BOOSTS PRODUCTIVITY, AND CREATES A MEMORABLE USER EXPERIENCE.
Space design is crucial for successful stores, restaurants and offices as it enhances functionality, optimizes workflow , and reflects brand identity. It creates an inviting environment that improves employee productivity and customer experience. Thoughtful design encourages interaction, supports business objectives, and fosters a positive atmosphere, ultimately driving success and growth.
For a comprehensive space design we deliver the following services:
Spatial Layout and Floor Plan
Functional Zoning
Wall Design and Wall Elevations
Traffic Flow and Circulation
Lighting Design
Acoustic Planning
Furniture and Fixtures Selection
Ergonomics and Comfort
Aesthetic and Visual Identity
Technology and Equipment Integration
Branding Elements
Color Scheme and Materials
Storage Solutions
Sustainable and Green Design
Signage and Wayfinding
POSM
Compliance with regulations and standards
5. FURNITURE DESIGN
FURNITURE AND FIXTURE DESIGN IS CRUCIAL FOR OFFICES AND STORES, ENHANCING FUNCTIONALITY, COMFORT, AND BRAND IDENTITY WHILE CREATING AN INVITING AND PRODUCTIVE ENVIRONMENT.
Möbel-Design ist für erfolgreiche Geschäfte, Restaurants und Büros von entscheidender Bedeutung, da es die Funktionalität verbessert und die Markenidentität widerspiegelt. Durchdacht gestaltete Möbel schaffen eine komfortable, einladende Umgebung, die die Produktivität und positive Kundenerlebnisse fördert und letztendlich zum Gesamterfolg und zur Attraktivität des Raums beiträgt.
For a comprehensive space design we deliver the following services:
Custom Furniture Design
Ergonomic Solutions
Material Selection
Color Coordination
Prototyping and Sampling
Built-in Fixtures
Modular Furniture Systems
reception desks
Workstations and Desks
Conference Room Furniture
retail display units
Seating Solutions
Collaborative Workspaces
Breakroom Furniture
Signage Integration
Sustainable and eco-friendly options
6. OMNICHANNEL INTEGRATION
Omnichannel integration has become crucial for brick-and-mortar retail stores to stay competitive in today's evolving market landscape.
By blending physical and digital experiences, retailers offer customers a cohesive journey across online, in-store, and mobile channels. This enhances satisfaction with convenient options like in-store pickup or easy returns and provides valuable insights into shopper behavior. Unified inventory management and customer data allow for personalized interactions, driving loyalty and increasing sales. Omnichannel integration keeps traditional stores relevant and responsive to modern consumer demands.
For successful omnichannel integration, we offer the following services:
In-store technology integration
Unified Customer Experience Solutions
Customer Journey Mapping and Design
Integrated Inventory Management and Display
Cross-Channel Data and Analytics Solutions
Mobile and App Integration
Augmented Reality (AR) and Virtual Reality (VR) Experiences
Omnichannel Staff Training Programs
6. REALIZATION & SUPERVISION
REALIZATION AND SUPERVISION OF SPACE DESIGN PROJECTS ENSURE EVERY DETAIL ALIGNS WITH THE VISION, DELIVERING FUNCTIONAL, AESTHETICALLY PLEASING, AND IMPACTFUL ENVIRONMENTS.
We handle the complete project process, from strategy to production, realization, and supervision. This holistic approach ensures that every phase aligns with your vision and goals. By managing the entire process, we maintain consistency, optimize resources, and address challenges promptly. This comprehensive oversight guarantees a seamless execution, resulting in a cohesive, high-quality space that meets all your functional and aesthetic requirements.
For a comprehensive space design we deliver the following services:
Project Planning and Scheduling
budget management
Site Analysis and Preparation
Architectural Design
Interior Design
Furniture and Fixture Selection
Custom Fabrication
Lighting Installation
Signage and Wayfinding
Technology Integration
Permitting and Compliance
Construction Management
Quality Control and Assurance
Vendor Coordination
Material sourcing and procurement
Installation Supervision
Visual merchandising supervision
Maintenance Planning
EVERY PENCIL STROKE SHOULD BE GUIDED BY STRATEGY
- BART OOIJMAN
HEAR IT FROM OUR CUSTOMERS
FRANZ
HEIDENBERGER
"I am absolutely thrilled with our new office! The organization is impeccable, making it so much easier to stay productive. The space now feels like a wellness oasis—calm, inviting, and inspiring. It's truly a joy to come to work every day in such a beautifully designed environment."
- Franz Heidenberger - Unilever - 2024
"I couldn't be happier with our newly designed store! The layout is perfectly organized, making shopping a breeze for our customers. The space feels like a stylish oasis, creating a delightful shopping experience. Since the redesign, we've seen a "Remarkable 23% increase in foot traffic. It's been a game-changer for our business!"
Janko Gelritz - Potion fashion hall - Amsterdam - 2024
" with the help of retail branding GmbH, we managed to optimize the conversion rate with our redesigned store. The organized layout and stylish, oasis-like atmosphere make shopping enjoyable. We've seen a 23% increase in foot traffic—a true game -changer for our business!"
Charles les Duces - Intermarche - Paris - 2023
Continuous improvement ensures we stay ahead of customer expectations, adapt to trends, and achieve long-term success.
HOW WE WORK
IT'S ALL ABOUT THE PROCESS
Objective Setting: Define store design goals.
Strategy Alignment: Align design with business strategy.
1. Mutual workshop
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Market Research: Understand customer preferences and trends.
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Competitive Analysis: Study competitors / best practices.
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Location Analysis: Evaluate store / office location.
2. Research and analysis
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Ideation: Develop initial design concepts.
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Customer Insights: Incorporate customer needs.
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Prototyping: Create sketches or digital prototypes.
3. Concept development
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Layout Planning: Optimize space usage and traffic flow.
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Interior Design: Design lighting, fixtures, signage, and decor.
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Technology Integration.
4. Design and planning
Project Management: Overseas construction and installation.
Vendor Coordination: Manage contractors and suppliers.
Quality Control: Ensure adherence to design specifications and quality.
5. Implementation and construction
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Store / office Launch: Execute the launch plan.
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Performance Monitoring: Track performance against objectives.
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Evaluation: Assess success and learn from outcomes.
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Supervision.